I guess almost every person who's used a mobile phone is familiar with one or more reward schemes offered by the mobile Operator. From world renowned Operators like AT&T to operators that are not that famous, each company have focused on their own reward programs. So what are these Mobile Reward Programs and why are these companies so interested in them?
For one thing, it is essential for Mobile Service Providers to retain their customer base in this competitive economy. Such programs let them keep their customers attracted to the service. For example, the customers will be rewarded based on their usage of services; Those who frequently take calls, the people who use the IDD facility often, frequent Internet users etc., will be provided with special discount schemes tailored to them. In addition, attractive point schemes where the users have the opportunity of redeeming them at places like supermarkets, movie ticket stalls etc., have gained immense popularity. For example, in such situations, the customers can provide their mobile number at the sales counter at it will be used as the unique identification to redeem the points owned by the customer to let him/her to pay for the goods bought. This is a very attractive scheme actually. It eliminates the hassle of obtaining or carrying loyalty vouchers.
Secondly, providing of such schemes would let the service provides gain competitive edge and attract new customers who are always searching for new features and facilities; It is no big deal nowadays to switch your mobile service provider in an instant. Thus, more and more effort is being put into creating reward schemes for users and keep their loyalty to the Mobile Operator.
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