Typically we hear the word 'broadcast' in relation to topics such as TV and Radio. Then what is SMS broadcasting for? SMS broadcasting is an unfamiliar term to most of us. However it is a simple concept with big advantages.
With SMS broadcasting, companies are able to send a large number of SMS messages to a set of people. These people could be clients of the organization or its own employees. The broadcasting can happen to a set of selected MSISDN numbers treated as one group or to every available mobile number. When groups of MSISDN numbers are created, company becomes capable of sending customized messages to different groups.
SMS broadcasting facility is typically used to send news and alerts (e.g.:- emergency alerts) to large groups of people. The most valuable outcome of such a service lies in emergency situations. For example Dialog Telekom, Sri Lanka uses this method to send emergency messages such as Tsunami alerts to its subscribers. Therefore it is not just another service.
Most SMS broadcasting platforms provide real-time reporting and delivery status facilities to the companies making analysis procedures easier. one message can be sent to a large group of subscribers or different messages can be sent to diffent groups of users through the current SMS broadcasting services. All you have to do is provide a list of MSISDNs to the service provider or use them from your own database.
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